Your product creates more content than your content team ever could.
Most SaaS companies treat SEO like a marketing channel—write blogs, build links, pray to Google.
The real opportunity is turning your product itself into an organic growth engine. That's what I did at Wix. 250M+ sites. Millions of auto-generated SEO-optimized pages. Zero manual content team required.
THE AHA MOMENT
Every user action should be an SEO opportunity.
When someone creates a form on your platform—that could be a landing page.
When they publish a project—that's indexable content.
When they share a workflow—that's a potential ranking opportunity.
Here's the secret:
Most B2B SaaS products are already generating millions of dollars worth of content. They're just hiding it behind authentication walls, making it private by default, or not structuring it for search engines.
You're sitting on a goldmine. You just don't know it yet.
THE MISTAKE EVERYONE MAKES
Treating SEO as a marketing problem instead of a product problem.
Marketing-Led SEO:
- • Hire content writers
- • Publish 20 blog posts/month
- • Build backlinks manually
- • Pray for rankings
- • CAC stays high forever
Linear growth. Doesn't scale. Burns budget.
Product-Led SEO:
- • Build one feature
- • Users generate content automatically
- • Millions of indexable pages
- • Compound growth
- • CAC decreases as you scale
Exponential growth. Scales with product. ROI improves over time.
At Wix, we didn't hire thousands of content writers to create SEO content for 250 million sites.
We built product features that made every user action SEO-valuable by default.
REAL TALK
Why most SaaS SEO consultants can't help you
They come from agencies. They know content marketing. They understand backlinks.
What they don't understand: How to convince your CTO that server-side rendering won't slow down your app. How to get Product to prioritize SEO in the roadmap. How to structure data so it's both useful for users and rankable.
I've seen all three sides:
CEO of Israel's largest SEO agency. Then Head of SEO & Accessibility at Wix—a product company managing 250M+ sites. Now independent.
I know what agencies miss (they don't understand product). I know what in-house teams struggle with (politics, prioritization, resources). And I know what actually works at scale.
I speak fluent Product Manager. I can read your codebase. I understand why your engineers don't want to touch the rendering layer. And I know how to work around it.
HOW THIS WORKS
Three phases. No theory. Just shipping.
Product Audit (2-3 weeks)
I don't audit your blog. I audit your product. Where are you creating value that Google can't see? What user actions could become content? What's hiding behind auth that shouldn't be?
(Most consultants skip this because they don't understand products. This is where all the alpha is.)
Growth Engine Design (1-2 weeks)
We design 2-3 product features that turn user activity into SEO assets. User galleries. Public templates. Showcase pages. Each one generates thousands of unique, valuable pages.
Prioritized by impact/effort. With mock-ups. With technical specs your engineers won't hate.
Ship & Scale (2-6 months)
I work with your team to build and launch. Not from the sidelines—I'm in your Slack, in sprint planning, reviewing PRs. When Product says "this will take 6 months," I help you find the MVP that takes 6 weeks.
The goal: Get one growth engine live, prove it works, then replicate the playbook.
WHAT THIS LOOKS LIKE
Two examples (details changed to protect the innocent)
Form Builder SaaS
The problem: Millions of forms created by users. All private. Zero SEO value.
The solution: Built a public gallery with opt-in. Users could showcase their forms. Each form became a landing page targeting long-tail queries.
B2B Project Management Tool
The problem: All the valuable content (workflows, templates, best practices) locked behind paywalls. Blog not ranking. CAC too high.
The solution: Public template marketplace. Users share workflows (with attribution). Each template targets specific use cases and industries.
Notice the pattern? One product feature. Thousands of pages. Compound growth.
HOW I CAN HELP
SaaS-Focused SEO Services
🔍 Technical SEO Audit
Comprehensive technical analysis from someone who writes code. Identify what's blocking Google, ChatGPT, and other bots.
📊 SEO Growth Strategy
Build SEO strategies that integrate with your product development cycles and align teams around shared goals.
🤖 GEO - AI Search Optimization
Position your content for LLM-powered search. Get cited by ChatGPT, Perplexity, and Gemini as a trusted source.
🎓 SEO Team Training
Build internal SEO expertise through hands-on workshops and ongoing support for engineering, product, and content teams.
🚀 Large-Scale Migrations
Safe migrations at scale without losing rankings. From redirect mapping to post-launch monitoring.
View All Services →
Explore the full range of SaaS SEO services and find the right solution for your challenges.
INVESTMENT
Two ways we can work together
Sprint Project
8-12 weeks. Audit + strategy + ship one growth engine with your team. Prove the concept, then hand off the playbook.
For teams that want to test this before committing long-term.
Growth Partner
Ongoing partnership. Embedded with your team. Build multiple growth engines, optimize what's working, kill what's not. Monthly strategy sessions + hands-on execution.
For companies scaling fast who need SEO to scale with them.
Not interested in agencies that charge premium rates for "strategy" and zero execution. If you want to actually ship things that move MRR, let's talk.
Still reading?
That either means you're procrastinating (I get it) or you're actually interested. If it's the latter, book a call. I'll tell you honestly if I think this will work for your product.
Let's Talk30 minutes. No pitch. Just an honest conversation.