Table of Contents
The Mission That Drives Me
I believe every business deserves to be found online. From founding one of Israel's most respected SEO agencies to revolutionizing SEO at Wix, and now consulting for the world's largest websites and brands, I've dedicated my career to democratizing search visibility. My work resulted in Wix being recognized as the Best SEO Performer and Most Accessible CMS in the 2024 Web Almanac.
Career Milestones
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TECH SEO & GEO Consultant (Current)Serving the world's largest websites and brands with enterprise SEO solutions, GEO strategy, and guidance for product managers and engineering teams -
Former Head of SEO & Accessibility Company at WixBrought in to democratize SEO for 250+ million websites built on Wix. Coordinated hundreds of engineers and product managers to improve infrastructure, build products like SEO panels and 1-click Google connection, and integrate with Bing, Semrush, and Google Search Console. Made SEO accessible to users who know nothing about it. Result: Wix recognized as Best SEO Performer and Most Accessible CMS in 2024 Web Almanac -
Former CEO of SEO IsraelBuilt and led one of the largest, most respected SEO agencies in Israel, serving the country's biggest brands - Global Speaker & Thought LeaderFeatured at Google Search Central Live Tel Aviv and Brighton SEO, sharing insights on building SEO & GEO systems at enterprise scale
What Sets Me Apart
I'm a product executive who speaks fluent SEO, and an SEO who speaks fluent product and engineering. This unique bridge allows me to translate technical TECH SEO & GEO complexities into business outcomes and product roadmaps that teams understand and value. I don't just optimize websites - I build systems and products that scale at enterprise level. As an independent consultant, I now serve the world's largest websites and brands. Having collaborated directly with Google, Bing, and Semrush on product development, I bring insider knowledge of how search engines evolve and what matters for organizations at scale.
Notable Achievements
- 250+ Million Websites ImpactImplemented SEO systems that improved visibility for a quarter billion websites globally
- Thought LeadershipDeveloped the SEO Scoring System methodology presented at Brighton SEO
Background
Born in Israel in 1982, I'm based in Tel Aviv with my wife and daughter. I hold a Bachelor of Science degree from the Hebrew University of Jerusalem, where I developed the analytical foundation that would later define my approach to enterprise SEO. Fluent in both Hebrew and English, I've built a career bridging technical complexity with business outcomes across global markets. As a product executive where SEO meets Product meets Enterprise, I bring together disciplines that traditionally operate in silos.
International Recognition
My expertise has gained recognition across the globe, from Silicon Valley to Tokyo. Featured in leading international publications and invited to share insights with audiences worldwide.
Web Tan (Web担当者Forum)
Featured interview in Japan's premier web marketing publication, discussing Wix's SEO evolution and democratizing SEO for millions of businesses worldwide.
Read the full interview (in Japanese)Speaking & Conferences
Sharing SEO insights at international conferences
- Google Search Central Live Tel Aviv 2022Featured panelist at Google's flagship search event
- Brighton SEO 2023Presented "How to Create an SEO Scoring System That Makes Things Happen"
- International SpeakerRegular presenter at global SEO conferences and enterprise workshops
- Industry EducatorTrains teams at leading tech companies on advanced SEO techniques
Google Search Central Live Tel Aviv 2022
Featured panelist discussing the future of search and SEO best practices at Google's flagship event in Tel Aviv.
Read about it on Google's blog
Brighton SEO 2023
Presented 'How to Create an SEO Scoring System That Makes Things Happen' - sharing the Wix Enterprise SEO scoring methodology.
Learn about the methodology